Piccadilly Arcade runs between Piccadilly and Jermyn Street. The arcade was designed by Thrale Jell and opened in 1909. The main entrance on the South side of Piccadilly is directly opposite Burlington Arcade and the Royal Academy.
Piccadilly Arcade contains sixteen small boutique shops.
IMA were asked by the building's owner to propose a series of improvements to enhance the perception of the arcade.
Planning permission and listed building consent was obtained in September 2013 and the arcade was refurbished in time for Christmas. The lighting scheme was designed in collaboration with lighting consultants, Spiers and Major.